The Future of CGI Furniture in E-Commerce

An image is considered worth a thousand words and more so in the furniture E-Commerce world. Images are the only preview that customers get before they make their purchase. The best way to showcase the furniture pieces is through lifestyle images. Companies have found the most creative, cost-efficient, and aesthetically pleasing way of creating attractive images. 

CGI rendering services goes beyond photography. Photographing and then editing huge files can be a tedious as well as an expensive process. This is why CGI is preferred. Let us look at the benefits of CGI for the furniture E-Commerce industry. 

1. 3D CGI Is Cost-effective

A huge part of the budget goes into creating photos for advertising campaigns, promotions, and websites. A studio photoshoot has enormous overhead costs, including rent, creating prototypes, lighting, paying the photographer, and then extra costs for editing. CGI photography is much cheaper. Since a large proportion of the work is done online, it does not require any additional costs. Information is more important than prototypes.  Once the dimensions and material qualities are known, attractive images can be created with great details. No studio, no rent, no props, and no additional editing! 

2. 3D-CGI Gives Companies and Designers More Control over Image Quality

Product shoots are subject to many variables like the lighting, creative vision of the photographer and the editor, and more. This may result in some confusion as well as double work. In the case of CGI, the whole process is in complete control of the brand manager and can be changed, previewed, and edited according to the vision that the brand wishes to follow. This limits the variables and provides consistent, better-quality output. 

 

3. The Editing Process Is Easier for 3D-CGI than for Studio Photography

Post editing is a big part of images. With CGI-created images, feedback can be immediate and efficient. Big changes can be made without the need to “reshoot”. The changes can be made with more ease, and the edits look completely natural. Corrections and edits are made easier and more cost-effective.

 

4. 3D Product Renderings Can Be Efficiently Re-Branded or Customized

From a number of flagship products in different colours to a crisp, beautiful background design for each image, it is very easy to re-create and re-brand with CGI images. When asked to choose the real image, many people mistake CGI images for the real ones because of minute attention to detail. This is great for the furniture as well as the backgrounds used. 

 

5. The Capabilities of 3D-CGI Extends beyond Creating Photorealistic Exteriors

It is easier for CGI designers to push their creative boundaries and move past the limitations of photography. 3D product renderings can be used to show the inside view like - cut-away, panels, and zoomed-in images. This helps the brand to promote the unique attributes of their furniture and make them look attractive and palatable for their audience.