Why should Prepress be mandatory in packaging?

Printing and pre-press work together like salt and food. They complement each other and increase efficiency as well as quality. But, that is a new development - while printing began with Guttenberg, pre-press is a recent development.

In today’s economy, after a global pandemic, it is important to see where the printing industry stands. The printing industry has actually done well out of the coronavirus pandemic because of digital demand.  Prepress has revolutionised the industry. One study predicted that the global industry will reach $460bn by 2025, up from $400bn in 2019. This is because it spread widely, and many companies saw the merit in switching to prepress proofing before they got their packaging printed. 

The packaging industry is evolving, and pre-press is bringing in new technology for efficiency. With demand for faster results increasing all the time, there’s an expectation for pre-press to help operations and create a flawless process. 

Why Prepress Should Be Mandatory

Quality

Pre-press packaging services guarantee top-quality images. The vision of the brand can be presented perfectly. Digital printing offers far better results when it comes to quality. Issues such as alignment and colours are avoided, and we can create attractive perfect images. These printers can also use the entire length of a printable item.

Low Cost

Printing is conventionally very expensive. The machinery involved is massive and takes up a lot of energy as well. Prepress can avoid such huge production by doing a large part of it digitally. Digital printing is easy to set up and simple to use. Thus it costs much less in the long run.

Speed

There is no time wasted on machinery, cartridges, plates, and such. Prepress relies on digital printing and can thus adapt very quickly to changes. The turnaround time is almost instantaneous. 

Low Risk

Since no actual products are involved, the risk of re-doing is much less. The machinery and equipment involved are very simple, and the changes can be made digitally. This makes it a very low-risk investment. 


Original Source: https://manipaldigital123.wordpress.com/2021/11/16/why-should-prepress-be-mandatory-in-packaging/

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